Microsoft in ‘genuinely enviable position’ despite Xbox One reversals

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Xbox One’s policy u-turns have done little to dent Microsoft’s reputation, according to Xbox Europe vice-president Chris Lewis, who believes the company is, “genuinely in an enviable position.”

Speaking with MCV, Lewis was asked to reflect on the policy changes and for his thoughts on whether or not they did dent the company’s reputation.

“No,” he replied, “And look, we remain true to our vision that we want to be wherever our consumers want us to be. We think that digital consumption patterns will change and grow over time. We think that the Cloud gives you a level of sophistication, depth and breadth that people can only dream of. And overtime more people will embrace that.

“That said, we want to offer consumers choice, including physical discs and being able to do all the things that they want with those physical discs. We want to be available in any format that our consumers are looking for. We’ve always been very committed to consumer choice.”

When asked to explain why Microsoft didn’t just stick with its initial policies and better communicate them to the public Lewis replied, “As a business, the minute we don’t listen to our customers attentively, and adapt and react in an appropriate way, then we would be in a dangerous place.

“I love the fact that we are reactive and agile in that way. We remain true to our vision – digitally and physically – and we are genuinely in an enviable position versus anyone else in being able to deliver that. I wouldn’t trade places with anybody.”

Do you think Microsoft could have stuck to its guns if it had better-explained what it was trying to achieve, or was this change necessary? Let us know what you think below.

Posted:
Related Forum: Xbox Forum

Source: http://www.vg247.com/2013/09/11/microsoft-in-genuinely-enviable-position-despite-xbox-one-reversals-says-lewis/

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"Microsoft in ‘genuinely enviable position’ despite Xbox One reversals" :: Login/Create an Account :: 43 comments

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ECSPosted:

I dont care what they do with this, im an xbox fan so ill get it no matter what they do.

322Posted:

Lia
Australians
Gmlukens I dont mind them listening to the customers, they should take it as a learning experience


Not everyone will get there say tho :/


That's true but they will listen to the main suggestions that are good for the xbox's development.


Well in often cases it is the loud minority against the quite majority.

DissPosted:

ODST 'When asked to explain why Microsoft didnt just stick with its initial policies and better communicate them to the public Lewis replied, As a business, the minute we dont listen to our customers attentively, and adapt and react in an appropriate way, then we would be in a dangerous place.'

What the hell were they doing between the console announcement and E3 then? Nothing changed until after the initial pre-order sales numbers! I'm tired of them (Microsoft) pretending that they will always ("and have always") care for the customer. Nothing was changed policy wise and tech wise or even mentioned as being "in the works" until after Pre-order sales numbers were released.

I'm very disappointed in how they think that a community (the internet) could forget the neglect it received for over a month about the DRM policy and such while all Microsoft did was prepare for an E3 laser light show.


Microsoft saw that the consumers really did want a change once the initial pre-orders sale numbers were released. They may not of listened in the start but at least they listened. It really doesn't bother me since they acknowledged our suggestions and made an effort to change the console for out liking.

DissPosted:

Australians
Gmlukens I dont mind them listening to the customers, they should take it as a learning experience


Not everyone will get there say tho :/


That's true but they will listen to the main suggestions that are good for the xbox's development.

DissPosted:

I think Microsoft made the right choice by listening to the consumers.

A good quote for this would be, "We like to be second best because the consumers should be first."

AustraliansPosted:

Gmlukens I dont mind them listening to the customers, they should take it as a learning experience


Not everyone will get there say tho :/

AustraliansPosted:

I really liked the stuff they had planned, all these 12 year old kids moaning cos of what their friends said about the DRM and so on :/

ODSTPosted:

'When asked to explain why Microsoft didnt just stick with its initial policies and better communicate them to the public Lewis replied, As a business, the minute we dont listen to our customers attentively, and adapt and react in an appropriate way, then we would be in a dangerous place.'

What the hell were they doing between the console announcement and E3 then? Nothing changed until after the initial pre-order sales numbers! I'm tired of them (Microsoft) pretending that they will always ("and have always") care for the customer. Nothing was changed policy wise and tech wise or even mentioned as being "in the works" until after Pre-order sales numbers were released.

I'm very disappointed in how they think that a community (the internet) could forget the neglect it received for over a month about the DRM policy and such while all Microsoft did was prepare for an E3 laser light show.

gmlukensPosted:

I dont mind them listening to the customers, they should take it as a learning experience

ZeffPosted:

I'm glad they took back all the bad ideas they had but it put a bad face on the console.


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