Activision: Call of Duty is Not a Dying Franchise

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Speaking to GameInformer, Activision's CEO of publishing Eric Hirshberg has said the Call of Duty franchise remains strong "long after all the sceptics thought it would start to falter".

In relation to the original Skylanders he commented that the game "was a big risk, we focused on it, we brought all the resources we needed to it, we brought the right creative talent in to make it great and it's paying off."

Hirshberg adds that Activision has "done the same thing over the years with Call of Duty, I would argue better than anyone. We've kept that going long after all the skeptics thought it would start to falter and yet it still gains momentum, it still gains in size and engagement."

He says "a lot of... resources and time and capital" is contributed to the series' development and Call of Duty developers are encouraged to do "a few things exceptionally well."

Referring to Bungie's Destiny, which is being published by Activision, he said:

"We're a company that makes a few bets and when we go we go big, I think that that focused strategy is something that really pays off because it's really hard to make compelling content of this nature that's this deep and this vast, and I like that everybody's focused on doing a few things exceptionally well and getting them right.

"Obviously it starts with creative talent with our development studios, they know how to make great games, but it involves a lot of good work by a lot of different people from a lot of different disciplines to make these things catch fire. Did we sit down and know ahead of time how successful they would all be? No, of course, sometimes it even exceeds your own expectations, but we had confidence they were all winning ideas."

While each Call of Duty has been the biggest game of the year for the last several releases, 2013 will likely be different given the massive success of Grand Theft Auto 5 which generated $1 billion in revenue in three days. Call of Duty: Black Ops was the previous record holder hitting that figure in 15 days.

Activision warned in August that pre-orders for Call of Duty: Ghosts "are well below" those of Black Ops 2. However, GameStop recently announced that Ghosts is "on-track" to be the year's most pre-ordered title. This is likely because the game is being reserved regularly alongside a next-gen console.

Posted:
Related Forum: Call of Duty Forum

Source: http://www.gameranx.com/updates/id/17610/article/activision-call-of-duty-still-growing-in-size-and-engagement/

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"Activision: Call of Duty is Not a Dying Franchise" :: Login/Create an Account :: 125 comments

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SK7Posted:

I personally ain't buying another CoD, they over done it. Just another CoD which has new weapons and a tiny bit of new graphics and a crap map destruction. Meh.

Murphy_123Posted:

I stopped having fun on call of duty ever since bo1, that's when I thought the franchise had died because all the other call of duty a are just...
Awful if you ask me

BigRedMachinePosted:

It's not totally dying out as many people are still buying it, but since BO1 the franchise hasn't been great at all.

7enPosted:

B52
Wakerz421
SgtHatred42
pyroboy926
Third_Eye It's just a franchise no one gives much a sh*t for anymore


If no one gives a **** about it, why and how does it have more pre-orders than GTA 5?


You're dumb gta had a lot more pre orders than ghost does


Kid GTA still has more preorders and it shattered bo1 $1B in THREE DAYS not 15 lmao. And it said Ghosts is BACK ON TRACK not that it has PASSED GTA 5.


People like you are silly how many years did it take to make GTA V ? 5ish years they needed to make that much to make it worth it
PS i love gta and all but people are forgetting cod comes out every year they have 2 years to make it and they make 400m-500m in 2 days or something like that so it really works out that they both are as big as each other


Um.. realistically Two years to change weapon skins and make a new game mode isn't particularly impressive.

VEVOPosted:

Just because it's not dying, doesn't mean it's good. I left because it was the same thing. It staled out to me. That's what's also happening to other players. But for every single one that leaves, another ten noobs join. They won't die. That won't mean they'll be getting my business.

BlerpPosted:

I-DA-KING Yea its not dying out, Only 75% of the people on my FL who mainly play cod are't getting ghosts, I think that cods still going to be a big release but with Titan Fall & BF4 supporting 32 on 32 is going to make alot more people go over to other games instead of playing COD all day


See, you cannot compare BF4 to CoD. CoD is honestly in its own genre of FPS. It's a run and gun and for the most part not so realistic. Where on the other hand BF4 was made by DICE to be as realistic as possible. Sure they are technically in the same genre but the gameplay is completely different.

KnucklesTheEchidnaPosted:

Who cares, buy it if you like it, don't buy it if you don't.

I-DA-KINGPosted:

Yea its not dying out, Only 75% of the people on my FL who mainly play cod are't getting ghosts, I think that cods still going to be a big release but with Titan Fall & BF4 supporting 32 on 32 is going to make alot more people go over to other games instead of playing COD all day

TitanFallPosted:

Wakerz421
SgtHatred42
pyroboy926
Third_Eye It's just a franchise no one gives much a sh*t for anymore


If no one gives a **** about it, why and how does it have more pre-orders than GTA 5?


You're dumb gta had a lot more pre orders than ghost does


Kid GTA still has more preorders and it shattered bo1 $1B in THREE DAYS not 15 lmao. And it said Ghosts is BACK ON TRACK not that it has PASSED GTA 5.


People like you are silly how many years did it take to make GTA V ? 5ish years they needed to make that much to make it worth it
PS i love gta and all but people are forgetting cod comes out every year they have 2 years to make it and they make 400m-500m in 2 days or something like that so it really works out that they both are as big as each other

RemembrancePosted:

ZENU96 COD will most likely strive as being one of the most popular franchises for at least another 10 years, They certainly change a lot of aspects in the game every year which is why people buy it every years, and because it's very competitive.


They take a lot of aspects from other relatively old games and incorporate them and just say "Bam!New Feature"when in reality its far from a new feature and has been done many times before yet people still fall for that shit but COD ghosts is the last COD game that will make as much as the others mark my words.


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