Nintendo exec 'many people still don't know Wii U is a new console'

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Nintendo UK marketing director Shelly Pearce has said too many consumers are still not aware that Wii U is a new console.

In May, it emerged that Nintendo was sending messages to Wii owners via the WiiConnect24 service stressing that Wii U is a brand new console and "not just an upgrade".

And now Nintendo UK wants to drive that message home by rolling out a new marketing campaign, MCV reports. This will include booking in-store space at Tesco and sending a five page leaflet to 300,000 of the supermarket's customers who bought a Wii but haven't picked up another console.

Pearce said: "There was a big misconception at launch about what Wii U is. And one of the big messages is that this is a new console and a new controller. There are many people out there that don't know what this is."

"We haven't had the sales we wanted on Wii U hardware. We haven't had the software for most of this year. But we have some quite ambitious numbers, particularly with some of our biggest franchises coming.

"Our monthly tracking shows that Wii remains the No.1 console for brand awareness. This offers us a massive opportunity to convert Wii owners to Wii U."

Nintendo's most recent quarterly financial report showed that worldwide Wii U sales came in at just 160,000 in the three months between April and July.

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Source: http://www.computerandvideogames.com/431265/nintendo-uk-exec-says-many-people-still-dont-know-wii-u-is-a-new-console/

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"Nintendo exec 'many people still don't know Wii U is a new console'" :: Login/Create an Account :: 57 comments

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PlusnetPosted:

I want to see Nintendo on top again. I feel that they can, they just need to set aside the Wii U and think of something that can actually compete with the Xbox One and the PS4.

BrigandPosted:

Falsified
Lavish They should continue advertising and not just give up on it.
Put more banners in stores and maybe try to attract the younger crowd as it seems most teens are going for the xbox and playstation.


They need to attract younger people more than anything. Teens are more interested in Call of Duty.


Teens are more interested in the xbox and playstation consoles,not just Call Of Duty itself.

FalsifiedPosted:

They need to come up with something big, that they think everyone will get their attention to, if it doesn't work, then I suggest they give up on it.

FalsifiedPosted:

Lavish They should continue advertising and not just give up on it.
Put more banners in stores and maybe try to attract the younger crowd as it seems most teens are going for the xbox and playstation.


They need to attract younger people more than anything. Teens are more interested in Call of Duty.

TywinPosted:

They should continue advertising and not just give up on it.
Put more banners in stores and maybe try to attract the younger crowd as it seems most teens are going for the xbox and playstation.

TywinPosted:

Mortar The Wii U came out nearly a year ago? I wouldn't exactly call it a new console, but it is still fresh. The sales for the Wii U are pretty bad, and I seriously don't think that it is going to change.


I almost think what they mean is that people don't know it even exists.
The WiiU didn't do that much advertising so unless you're on the internet alot, you might not ever even know what it is.

MortarPosted:

The Wii U came out nearly a year ago? I wouldn't exactly call it a new console, but it is still fresh. The sales for the Wii U are pretty bad, and I seriously don't think that it is going to change.

BrigandPosted:

I don't think Wii U is a new console.
Doesn't make any sense to me.

SIKSPosted:

I kind of feel bad for nintendo, but it did sell so that's good. They just need to make another console that is even better than the wii and wiiu and they should be good.

VampiricPosted:

Ofcourse people know it's a new console.
But if the specs are so bad that the company has to remind people it's a new console then it's clear that it's a waste of money and they should just give up on it, it's garbage.


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