Nintendo exec 'many people still don't know Wii U is a new console'

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Nintendo UK marketing director Shelly Pearce has said too many consumers are still not aware that Wii U is a new console.

In May, it emerged that Nintendo was sending messages to Wii owners via the WiiConnect24 service stressing that Wii U is a brand new console and "not just an upgrade".

And now Nintendo UK wants to drive that message home by rolling out a new marketing campaign, MCV reports. This will include booking in-store space at Tesco and sending a five page leaflet to 300,000 of the supermarket's customers who bought a Wii but haven't picked up another console.

Pearce said: "There was a big misconception at launch about what Wii U is. And one of the big messages is that this is a new console and a new controller. There are many people out there that don't know what this is."

"We haven't had the sales we wanted on Wii U hardware. We haven't had the software for most of this year. But we have some quite ambitious numbers, particularly with some of our biggest franchises coming.

"Our monthly tracking shows that Wii remains the No.1 console for brand awareness. This offers us a massive opportunity to convert Wii owners to Wii U."

Nintendo's most recent quarterly financial report showed that worldwide Wii U sales came in at just 160,000 in the three months between April and July.

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Source: http://www.computerandvideogames.com/431265/nintendo-uk-exec-says-many-people-still-dont-know-wii-u-is-a-new-console/

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"Nintendo exec 'many people still don't know Wii U is a new console'" :: Login/Create an Account :: 57 comments

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Corn_DogPosted:

Developing Now i didn't know it was a new console to be honest.


it's kind of new, but also pointless lolz

Corn_DogPosted:

Dr-Ponyfile
PawnStars
Hitman1337 Nobody likes nintendo,i really just see kids playing it.


I mean there will always be a market for little kids but it seems that it evolved into cod


Haha I could not of said that better myself but for the younger age of 5-6 years then the WiiU is great for them with the Super Mario etc but Nintendo are trying to get the higher age gamers to use the WiiU and it is not working for them I think they should stop and just aim at the early age people.


soon the target age will be 1-3, the baby market is booming

Dr-PonyfilePosted:

PawnStars
Hitman1337 Nobody likes nintendo,i really just see kids playing it.


I mean there will always be a market for little kids but it seems that it evolved into cod


Haha I could not of said that better myself but for the younger age of 5-6 years then the WiiU is great for them with the Super Mario etc but Nintendo are trying to get the higher age gamers to use the WiiU and it is not working for them I think they should stop and just aim at the early age people.

Corn_DogPosted:

Hitman1337 Nobody likes nintendo,i really just see kids playing it.


I mean there will always be a market for little kids but it seems that it evolved into cod

Corn_DogPosted:

everyone knows, Nintendo just doesn't want to admit it

TomorrowLandPosted:

No one really cares about Wii or Nintendo products for that matter...

MentalistPosted:

Texans I don't know a single person that owns a wii u


Me neither haha, I know some people that have a Wii, but it's not being used.

JG19Posted:

Now i didn't know it was a new console to be honest.

Dr-JPosted:

And I don't think people would get it if they knew

TaigaAisakaPosted:

Camin who doesn't know that? Do they think the Wii is newer?


If people have not been paying attention to Nintendo at all, they might think the Wii U is a rename for the Wii or something .-. I don't know but that's like the only way I see it happening.


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