Report: Nintendo UK planning Wii U awareness strategy
The marketing push will include a purchase of in-store space at Tesco, a five-page flier that will be sent to 300,000 Tesco customers that previously purchased a Wii, and coupons for unspecified games. MCV reports that Nintendo is also planning "major online activity" in addition to an "out-of-home promotional tour aimed at reaching 115,500 shoppers."
"There was a big misconception at launch about what Wii U is," Shelly said. "And one of the big messages is that this is a new console and a new controller."
The strategy reflects Iwata's statements in June concerning plans to regain the console's momentum "towards the end of this year." Once that momentum is obtained, Iwata said the company will then "try to establish successful third-party support for Nintendo platforms."
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Related Forum: Gaming Discussion
Source: http://www.joystiq.com/2013/09/29/report-nintendo-uk-planning-wii-u-awareness-strategy-with-tesco/
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Comments
MentalistPosted:
-iTzKevinFTW Will u awareness....lol just stop now while you still got money left.
I know right, they keep putting their money into a failed console, they'll never get a huge amount of profit on the Wii U, Nintendo needs to stop or step up their game.
MentalistPosted:
It won't help anyways, next-gen consoles are coming out soon so nobody will buy the Wii U.
ZE_BLUEZPosted:
All I can say is Nintendo is one of the biggest gaming company's in history so if we lose them say goodbye to all of your child hood's. Also for those of you saying its not worth the money look a little harder into the hardware its great and its better than xbox 360, and playstation 3.
MaggardoPosted:
A lot of People know about it, it's just, that they don't want the console, and to make things worse, is the people who do want the console, can't afford it, because of the price. And then, to make even worse than that, the PS4, and Xbox One is coming out in November.
-InsanelyAwesome-Posted:
Lol "Wii U Awareness" don't know why that made me laugh but it did. Honestly though the Wii U will never have a place in my house. The Wii was ok but not something I played a lot and its big brother the U just doesn't interest me in the slightest.. Come on Nintendo go back to old school consoles that is what the people really want!
TTG_KeoPosted:
i will never buy a wii u it looks crap and the price are you kidding maby if i had kids they would enjoy it....
-CPPosted:
honeydew3 u should all thank nintendo because u wouldnt be playing xbox,wii u or ps3-4 if it wasnt for nintendo so its actually nice to show them a bit of respect instead bof sending them death messages >:I
What the hell is wrong with you?
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