Report: Nintendo UK planning Wii U awareness strategy

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Nintendo UK is planning a marketing effort with Tesco to boost customer awareness of the Wii U in an effort to address that "many people out there that don't know what this is," Nintendo UK's marketing director Shelly Pearce told MCV.

The marketing push will include a purchase of in-store space at Tesco, a five-page flier that will be sent to 300,000 Tesco customers that previously purchased a Wii, and coupons for unspecified games. MCV reports that Nintendo is also planning "major online activity" in addition to an "out-of-home promotional tour aimed at reaching 115,500 shoppers."

"There was a big misconception at launch about what Wii U is," Shelly said. "And one of the big messages is that this is a new console and a new controller."

The strategy reflects Iwata's statements in June concerning plans to regain the console's momentum "towards the end of this year." Once that momentum is obtained, Iwata said the company will then "try to establish successful third-party support for Nintendo platforms."

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Related Forum: Gaming Discussion

Source: http://www.joystiq.com/2013/09/29/report-nintendo-uk-planning-wii-u-awareness-strategy-with-tesco/

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"Report: Nintendo UK planning Wii U awareness strategy" :: Login/Create an Account :: 48 comments

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KatsumiPosted:

McCutchen
Dreams they should have known after the wii not to make another console stick to handhelds


The Wii didn't really fail, didn't it sell close to a billion?


The Wii sold more than both the Xbox 360 and the PS3. 100.1 Million Units to be exact

PlusnetPosted:

Brigand Will Nintendo ever give up?
Their products are terrible.


I wouldn't consider them all terrible. Playing the Wii was really fun.

PlusnetPosted:

Dreams they should have known after the wii not to make another console stick to handhelds


The Wii didn't really fail, didn't it sell close to a billion?

DreamsPosted:

they should have known after the wii not to make another console stick to handhelds

OrthoPosted:

Like cancer awareness? So desperate like Sony.

KatsumiPosted:

Brigand Will Nintendo ever give up?
Their products are terrible.


I wouldn't quite call all of their products terrible. They currently have the 3DS on the market which is actually pretty good. They really need to do something when it comes to the Wii U though

KatsumiPosted:

Mortar It isn't that people don't know about the Wii U, they do. It's because it isn't a greatly popular console, sure the Wii was great because it was a completely new experience, but now, that fad has died down and people have gone back to the more favourable Xbox, PlayStation or to their PC. Nintendo are really just making a last ditch attempt at getting sales.


There really isn't much appeal when it comes to the Wii U. it doesn't really stand out over any other option that consumers can pick, most people are even turned off by the touch pad controller and all.

FrenzyRGPosted:

seems like a good marketing technique..

FrenzyRGPosted:

Georgasm I'd honestly consider picking up a Wii U if it had more than two exclusives I'm dying to play.


Agree they should make new games that are similar to mario and other classics

FrenzyRGPosted:

Brigand Will Nintendo ever give up?
Their products are terrible.


did you say that you own a nintendo wii?


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