Report: Nintendo UK planning Wii U awareness strategy

4.5
Nintendo UK is planning a marketing effort with Tesco to boost customer awareness of the Wii U in an effort to address that "many people out there that don't know what this is," Nintendo UK's marketing director Shelly Pearce told MCV.

The marketing push will include a purchase of in-store space at Tesco, a five-page flier that will be sent to 300,000 Tesco customers that previously purchased a Wii, and coupons for unspecified games. MCV reports that Nintendo is also planning "major online activity" in addition to an "out-of-home promotional tour aimed at reaching 115,500 shoppers."

"There was a big misconception at launch about what Wii U is," Shelly said. "And one of the big messages is that this is a new console and a new controller."

The strategy reflects Iwata's statements in June concerning plans to regain the console's momentum "towards the end of this year." Once that momentum is obtained, Iwata said the company will then "try to establish successful third-party support for Nintendo platforms."

Posted:
Related Forum: Gaming Discussion

Source: http://www.joystiq.com/2013/09/29/report-nintendo-uk-planning-wii-u-awareness-strategy-with-tesco/

Related Articles

Comments

"Report: Nintendo UK planning Wii U awareness strategy" :: Login/Create an Account :: 48 comments

If you would like to post a comment please signin to your account or register for an account.

FalsifiedPosted:

They are never going to give up, are they? Their brand products are a-show.

TywinPosted:

This is what they need. The exec said himself that he doesn't even think people know that the Wii U is even out.
The more people know, the more people that will buy it.

TywinPosted:

Brigand Will Nintendo ever give up?
Their products are terrible.


Their products might not be the best, but they are making money. If they were at a loss here, they would stop production and probably go bankrupt.

MortarPosted:

It isn't that people don't know about the Wii U, they do. It's because it isn't a greatly popular console, sure the Wii was great because it was a completely new experience, but now, that fad has died down and people have gone back to the more favourable Xbox, PlayStation or to their PC. Nintendo are really just making a last ditch attempt at getting sales.

BrigandPosted:

Will Nintendo ever give up?
Their products are terrible.

GeorgasmPosted:

I'd honestly consider picking up a Wii U if it had more than two exclusives I'm dying to play.

Corn_DogPosted:

I'll help spread awareness if nintendo gives me a bunch and I'll sell em for half price on ebay and split the profits between me and myself

Corn_DogPosted:

Dr-J
Gmlukens More people knowing about it would help


No It won't, I know about it and I still won't buy it. They need to produce hype around it with games ect


Knowing will do nothing for this fail of a console

FalsifiedPosted:

Nintendo, are you ever going to give up? You're officially, dead.

Dr-JPosted:

Gmlukens More people knowing about it would help


No It won't, I know about it and I still won't buy it. They need to produce hype around it with games ect


Latest Downloads

Latest Tutorials