Pizza Hut Xbox 360 app made over $1 million in first four months
The last notable collision between gaming and Pizza Hut was the implementation of "/pizza" in Everquest 2 back in 2005. When players typed in "/pizza," they'd be taken to Pizza Hut's online ordering page.
"It's been a source of unbelievable growth for us," Pizza Hut PR head Doug Terfehr told Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]." As for bringing a Pizza Hut app to other consoles, Terfehr says conversations are "ongoing."
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Related Forum: Xbox Forum
Source: http://www.joystiq.com/2014/01/10/pizza-hut-xbox-360-app-made-over-1-million-in-first-four-months/
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Comments
VirtualRiotPosted:
That's awesome, Sucks there is no where to order pizza from in UK.
Or atleast get it delivered.
Or atleast get it delivered.
MawderzPosted:
-CP That really is not so great....
Why you say that? Pretty cool ordering pizza from your xbox.
SpeedballPosted:
That's pretty impressive that they could turn such profit from a simple app like this...
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