Pizza Hut Xbox 360 app made over $1 million in first four months

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The Pizza Hut app on Xbox 360, which made its debut back in April and allows you to order food from the delivery chain directly through your console, has earned Pizza Hut quite a bit of dough – over $1 million in four months. That's around 166,667 P'Zones or 200,000 orders of breadsticks.

The last notable collision between gaming and Pizza Hut was the implementation of "/pizza" in Everquest 2 back in 2005. When players typed in "/pizza," they'd be taken to Pizza Hut's online ordering page.

"It's been a source of unbelievable growth for us," Pizza Hut PR head Doug Terfehr told Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]." As for bringing a Pizza Hut app to other consoles, Terfehr says conversations are "ongoing."

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Related Forum: Xbox Forum

Source: http://www.joystiq.com/2014/01/10/pizza-hut-xbox-360-app-made-over-1-million-in-first-four-months/

Comments

"Pizza Hut Xbox 360 app made over $1 million in first four months" :: Login/Create an Account :: 175 comments

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Third_EyePosted:

Lol the things you can do with a gaming console that is now last-gen.

MichikoPosted:

I never even knew they had this, then again, I don't play xbox much anymore anyway

VirtualRiotPosted:

That's awesome, Sucks there is no where to order pizza from in UK.

Or atleast get it delivered.

AzhPosted:

Aw if this was on Xbox One, life would be complete.

MawderzPosted:

-CP That really is not so great....


Why you say that? Pretty cool ordering pizza from your xbox.

-CPPosted:

That really is not so great....

SpeedballPosted:

That's pretty impressive that they could turn such profit from a simple app like this...

SXIPosted:

i knew about the app but never actually seen it on xbox is it a US App only ?

gmlukensPosted:

Pretty good investment for pizza hut then.

j8kePosted:

didnt even know there was app for this, but thats so cool