Pizza Hut Xbox 360 app made over $1 million in first four months
The last notable collision between gaming and Pizza Hut was the implementation of "/pizza" in Everquest 2 back in 2005. When players typed in "/pizza," they'd be taken to Pizza Hut's online ordering page.
"It's been a source of unbelievable growth for us," Pizza Hut PR head Doug Terfehr told Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]." As for bringing a Pizza Hut app to other consoles, Terfehr says conversations are "ongoing."
Posted:
Related Forum: Xbox Forum
Source: http://www.joystiq.com/2014/01/10/pizza-hut-xbox-360-app-made-over-1-million-in-first-four-months/
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Comments
slapshot101Posted:
I am really surprised this took off so big and so fast. I have the app but never use it. It is just so much easier to order from my phone from that app or the mobile website.
AsboPosted:
Dorkus I would have never thought pizza hut can make a million on an xbox app, who ever thought of this idea probably got a huge raise.
And a promotion on to of that
HonkPosted:
Travesty Dang! Those are alot of breadsticks! I really don't like pizza hut tho. More of a popa johns guy :)
Papa Johns is where its at.
SIKSPosted:
I would have never thought pizza hut can make a million on an xbox app, who ever thought of this idea probably got a huge raise.
TravestyPosted:
Dang! Those are alot of breadsticks! I really don't like pizza hut tho. More of a popa johns guy :)
HonkPosted:
LoopedMultitaskLooped This seems like the worst idea ever... Just go to Pizza Hut and order it there.
What if they don't live nearby a pizza place? so this is a good thing.
I see your point. But still it is a trip out to go for a Pizza, n00b.
I go to Papa Johns so I dont need this.
MoBoPosted:
MultitaskLooped This seems like the worst idea ever... Just go to Pizza Hut and order it there.
What if they don't live nearby a pizza place? so this is a good thing.
I see your point. But still it is a trip out to go for a Pizza, n00b.
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