Sony doesn’t understand why so many people are buying PS4s

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Sony Worldwide Studios president Shuhei Yoshida recently admitted he's a "bit nervous" about the success of the PlayStation 4. The console has sold 10 million units and the current generation is trending stronger than last. Will it run out of core customers?

"You need to understand why your products are selling well so you can plan for the future, right? It defied the conventional thinking," Yoshida recently told Eurogamer. "Lots of people thought the dedicated game hardware might not be needed going forward, but still lots of people are very excited."

The rightful concern Yoshida brings up is that Sony will exhaust the core customer. That the number of consumers interested in playing video games is a finite number that the company will rapidly reach with the new console. The good news for Sony is its initial market research is showing it's obtaining lots of new customers who didn't own a PS3, with some who didn't own any last-gen hardware.



Posted:
Related Forum: PlayStation Forum

Source: http://www.joystiq.com/2014/08/20/mystery-of-ps4-success-and-fighting-to-understand-the-future/

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"Sony doesn’t understand why so many people are buying PS4s" :: Login/Create an Account :: 76 comments

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MazurPosted:

xsuperxsmashx 1. Its available in more markets than the xbox and cheaper, 2.There are more casual players than competitive players and 3. Most people get sucked into the graphics hype.


the only thing cheaper about it is because the Kinect 2.0 costs 100$ and PS4 doesn't include the PS Camera in the bundle.

xsuperxsmashxPosted:

1. Its available in more markets than the xbox and cheaper, 2.There are more casual players than competitive players and 3. Most people get sucked into the graphics hype.

YokePosted:

Its a bad ass next gen console thats why!. I picked one up and i just love it!

EthicsPosted:

because it is a good product?... They have a huge amount of fans so of course people are going to buy their products.

LatiasPosted:

BeastlyxAsian
Kixa Well for starters the PS4 is cheaper then the xbox one and a lot of games on the PS4 has better graphics then the one.


You can't even tell the difference unless you have a side by side comparison.


Speak for yourself, the difference is clearly there.

R3voPosted:

Probably because Xbox one sucks and no one wants to pay the extra 100 dollars plus 60 dollars a year for multiplayer when they can just get better performance with the ps4. I use to be all for xbox but the one was so bad that I sold it almost immediately, I am glad sony is selling well and hopefully they keep it up, if I had the money I would buy a ps4.

SXIPosted:

Because it was cheaper at launch and you get all xbox haters making videos on how much better it is then the XB1 so kids get there parents to go out and buy it! Honestly i think Microsoft will eventually get more sales certainly with a lot better games coming out soon

MissPosted:

I don't think they'd ever run out of customers honestly. Theirs so many people in the world that don't own one yet and might get one someday.

BeastlyxAsianPosted:

Alexyy Because it's better than the other option..


PS4 is better but really it's only slightly better

vWatsoncPosted:

Wow they are just kinda rubbing it in microsofts face now


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