Report: Call of Duty retail sales fall for third straight year

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Following yesterday's NPD report, Piper Jaffray analyst Michael Olson points out that retail sales for the Call of Duty series have declined by 27 percent year-over-year.

This is not isolated news, either. The Call of Duty series has posted slumping sales in each of the past three years. While Activision's military shooters manage to sell well compared to other games the franchise is unable to reach the heights it once saw. Call of Duty: Advanced Warfare currently tops the NPD sales chart, but as Games Industry notes, this entry attracted less than half the first month sales of 2011's Call of Duty: Modern Warfare 3.

Earlier this year, analysts at Cowen And Company pointed out that alongside declining sales, the Call of Duty games are also attracting declining pre-orders, with Call of Duty: Advanced Warfare drawing nearly 40 percent fewer retail pre-purchases than its predecessor.

Activision claims that Call of Duty: Advanced Warfare is the highest selling digital launch in console history but Olson does not believe that digital sales (which these analysts are not privy to) can entirely soften the blow of the retail sales slide. "NPD data does not include digital copies or international sales, which, if included, would lessen the year-over-year decline, but we believe this data suggests potential for Q4 revenue upside is now very low," Olson stated.



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Related Forum: Call of Duty Forum

Source: http://www.joystiq.com/2014/12/12/report-call-of-duty-retail-sales-fall-for-third-straight-year/

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"Report: Call of Duty retail sales fall for third straight year" :: Login/Create an Account :: 98 comments

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FamousPosted:

I don't see why people are saying they should stop and that. They are making a ton of money and sell at least 10 million copies before 2015 each year.

FourStarPosted:

Goob
bits I personally think an old-themed cod would be amazing. Like a WW2 based cod. I don't see a reason not to.


They have 10 years not to, People have played WW2 Shooters forever MoH, CoD and every other game series.


It has been a long time since a new one was made, I don't think it should be COD that does it though. What would be amazing is if Dice made a WW1 or WW2 game, imgaine the graphics the levelution and the smart movement now that would sell well and actually be good

LoodPosted:

Looking forward to a new game series. Activision can't keep making the same game every year and expect people to not get bored.

JRMHPosted:

christmas isn't even here yet, i don't think it's fair to judge until 2015

NujabesPosted:

Maybe they should stop making Call of Duty games and put their ideas into something else.

108Posted:

bits I personally think an old-themed cod would be amazing. Like a WW2 based cod. I don't see a reason not to.


They have 10 years not to, People have played WW2 Shooters forever MoH, CoD and every other game series.

108Posted:

They need to make a best of game like COD Online, I want to be able to use my ACR on Nuke town with a laser on it but they won't do it.

bitsPosted:

I personally think an old-themed cod would be amazing. Like a WW2 based cod. I don't see a reason not to.

TookPosted:

I'm not surprised, CoD is dying.

They need too quit with the futuristic stuff, but when they do that people would complain about that.

THCv3Posted:

The games suck. Geared toward younger people who aren't even old enough to buy it. No one likes all the micro transactions added in every year. People are through paying for 50% of a game.


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