Call of Duty Online, the China-only freemium version of the mega franchise, is now in open beta for hundred of millions of Chinese. Announced several years ago, publisher Activision has taken a very disciplined approach in developing the game for the region.

"We've worked closely with our partner at Tencent, and we've challenged one of our most trusted and talented development teams of Raven Software to create a true Call of Duty experience tailored for the Chinese market," said Activisition Publishing CEO Eric Hirshberg. "Throughout testing, the community feedback has been tremendous. We couldn't be more excited and we look forward to winning the hearts and minds of a new community in China."

Not to mention: all that cash! Almost every major publisher has made a deal with Tencent to get a piece of China's emerging market. Thanks to China's regulations governing international investment, the company has turned into the go-to gatekeeper to the region. That hasn't stopped Tencent from making outside investments of its own, including a minority stake in Epic Games and ownership of League of Legends developer Riot. Oh yeah, Tencent is also a massive "passive investor" in Activision.



Posted: Jan 12, 2015 9:55 pm
Related Forum: PC Gaming Forum

Source: http://www.joystiq.com/2015/01/12/call-of-duty-online-public-beta-launches-in-china/