There are Billboards all around the city just waiting for you to find them and set your distance. To complete a jump and register a distance, you will have to smash the billboard and land without crashing.

Every completed jump will win you Speed Points. If one of your Most Wanted friends has set a distance from a Billboard then you will see their distance set against yours. The driver with the longest jump will have their picture displayed on that Billboard.

How To Unlock Shortcuts To Billboards:
Select the view you want to see it on on the map.

Do you have Xbox 360 Kinect? Then youre in luck! If you want to locate a Billboard nearby, then call out Billboards to filter the map down to showing just those locations.
To select a destination, move your cursor over it. You can then choose to jump straight there, or display a route to take you to it.

Billboards Unlocking Tip:
Make sure you have the fastest car you can possibly get, because to trigger some billboards you have to go a certain distance to make sure you get it. It helps to have off-road tires to increase your speed on surfaces bad for driving, because for some of these billboards you have to ride off-road to get to them.
Note that having one bar of Powerbar Nitro helps here too to get enough run-up speed as you go up the ramp.

159 Billboards Locations On The Map:
You can see all of the Billboards on the Need for Speed: Most Wanted 2012 map below.

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