Achieve Face Level 10.

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Face Level is leveled up by doing and fulfilling Favors from the strangers around Hong Kong, or by completing World Events such as finishing first in street races. Basically, anything that makes your face well known around Hong Kong.

As your Face Level increases, you are awarded certain perks such as increased melee damage while your Face Meter is full, and you also get to purchase and wear Clothing that can award you bonuses. For a list of Face Advantages, refer to your in-game Social Hub via the menu, under Upgrades, Face Advantages tab