Despite Activision’s latest Call of Duty setting entertainment launch records for the third consecutive year, rival EA was successful in capturing a slice of the franchise’s pie this year with Battlefield 3, COO Peter Moore is confident.

“I think when the dust fully settles, maybe when we’re looking at the end of our fiscal year, we’ll do an analysis and I think we will have taken [market] share,” Moore tells MCV. “I don’t think there’s any doubt about that, unless everything BF3 sells is just incremental.”

The rivalry of the shooter giants, which mainly manifested in verbal back and forths initiated and kept alive by EA, also benefited “gamers and the industry,” Moore adds.

“Together we’ve grown the genre enormously. 10m sold in and 5m sold through doesn’t come out of nowhere – if we haven’t gained share, that means in the first week we’ve added 5 million new FPS gamers.” That, or a lot of people simply bought both shooters.

Posted: Dec 10, 2011 7:47 pm

Source: http://www.thatvideogameblog.com/2011/12/09/bf3-took-market-share-from-cod-ea/