Sony: 'We're aware of our competition but we march to our own strategy'

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Sony recently said that they are aware of the challenge Microsoft's Xbox 720 reveal presents, but isn't letting the competition change their strategy.

Jack Tretton, chief executive officer of Sony Computer Entertainment America, said that Sony is confident that holiday 2013 is the right time to launch their next console... regardless of what Microsoft may have in store.

"We've always had different competitors, we were in the space before Microsoft and we may be in the space after Microsoft" Tretton stated.

"We've seen competitors come and go, I think we're mindful of what we do. Quite frankly we believe that anything that adds attention and success in the gaming industry is good for us. We're aware of our competition but we march to own strategy and we're very confident that holiday 2013 is a great time to bring out PlayStation 4."

On the other hand, developers and other industry professionals have told sources that they expect Microsoft will reveal the next-gen Xbox for the first time in April.



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"Sony: 'We're aware of our competition but we march to our own strategy'" :: Login/Create an Account :: 152 comments

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OdinPosted:

NGT No matter what Sony does xbox will always be better


The only this they have had that is better is a TINY bit better gpu which made almost no visual difference and bluray

CentPosted:

Wonder how Xbox will do this year. Hopefully great.

ChugJugPosted:

No matter what Sony does xbox will always be better

J-E-T-SPosted:

Its k guz xbox will win

NatusVincerePosted:

chris11854
ChicagoMadePunk I can care less about these next gen consoles.Only reason why i would get a next gen console is for Destiny.PC all ready won next gen.


oh oh!!!! PC fanboy up in here!! a lot of people would rather spend $400 on a next gen console than $900 on a decent pc... a good gaming pc would cost around $1400 and up which i think is outragous that people actually buy them.. go get some sunlight scruuuuubbb :)


Your parents must have not spanked you hurt enuff as child.

ZyphrPosted:

Axe Sony is just as big of a competitor as microsoft in this console war, and they should keep doing what they are doing, and not worry about what microsoft is doing. So good on them.


I agree, there doing great so far.

OdinPosted:

Compliance good they know Microsoft exists.


Hah I know, I can't wait for the xbox conference in April!

AxePosted:

Sony is just as big of a competitor as microsoft in this console war, and they should keep doing what they are doing, and not worry about what microsoft is doing. So good on them.

neboPosted:

Super_Saiyan I will wait and see what is better... I will stick with the Xbox 360 for a while


same but I might just stick with pc

PGAPosted:

good they know Microsoft exists.


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