Sony: 'We're aware of our competition but we march to our own strategy'

4.7
Sony recently said that they are aware of the challenge Microsoft's Xbox 720 reveal presents, but isn't letting the competition change their strategy.

Jack Tretton, chief executive officer of Sony Computer Entertainment America, said that Sony is confident that holiday 2013 is the right time to launch their next console... regardless of what Microsoft may have in store.

"We've always had different competitors, we were in the space before Microsoft and we may be in the space after Microsoft" Tretton stated.

"We've seen competitors come and go, I think we're mindful of what we do. Quite frankly we believe that anything that adds attention and success in the gaming industry is good for us. We're aware of our competition but we march to own strategy and we're very confident that holiday 2013 is a great time to bring out PlayStation 4."

On the other hand, developers and other industry professionals have told sources that they expect Microsoft will reveal the next-gen Xbox for the first time in April.



Posted:
Related Forum: PlayStation Forum

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HallPosted:

SOG
Soulful
EMT Xbox always has been better


Yes it has, and I think it will be better with next gen as well.


It probably will, PS4 will still do well though.


Definitely, both normally do very well

HallPosted:

ever More people will obviously buy Xbox. Just because Xbox has been leading for years now.


Both consoles have been leading

EverPosted:

More people will obviously buy Xbox. Just because Xbox has been leading for years now.

NotedPosted:

xIIJazza Xbox has a massive advantage now GOOD :D

What Sony is thinking is that is they release there console on a holiday they will get more sale, I think they are right, Microsoft needs to slow down and not rush there console. Also if Microsoft doesn't launch on a holiday they won't get as many sales as they could on a holiday

xIIJazzaPosted:

Xbox has a massive advantage now GOOD :D

SOGPosted:

Soulful
EMT Xbox always has been better


Yes it has, and I think it will be better with next gen as well.


It probably will, PS4 will still do well though.

MTVPosted:

Xbox always has been better

SOGPosted:

Yikes Like it matters.. Xbox will always be better than playstation.


You never know, they might not. PS4's looking pretty good!

MazurPosted:

Compliance
Hall
Tow_Mater The 720 will be great


Yes it will, I just can't wait to see it!


I can't wait either!


I have a feeling the 720 will not amass to the hype it's been generating. Same goes for the PS4

PGAPosted:

Hall
Tow_Mater The 720 will be great


Yes it will, I just can't wait to see it!


I can't wait either!