Destiny 'potentially a billion dollar franchise', says Activision boss

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Bungie's first post-Halo game Destiny has the potential to become Activision's third billion dollar franchise.

That's according to Activision Publishing boss Eric Hirshberg, who says the persistent online shooter looks set to join Call of Duty and Skylanders as a billion dollar IP for the publisher.

"We strongly believe we are on pace to set the all-time pre-order record for a new IP," said an upbeat Hirshberg during an Activision Blizzard earnings call today.

"Based on what we've seen we believe that Destiny has the potential to become the third active billion dollar franchise in the Activision Publishing portfolio," he added.

Destiny is developer Bungie's first game since it parted ways with Microsoft and the Halo franchise it created, and partnered with Activision. Hirshberg, has said previously that the new shooter is "probably one of the biggest investments in a new IP that's ever been made in this industry".

The Destiny release date has been pencilled in for 'early 2014' on PS4, PS3, Xbox 360 and Xbox One.

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Related Forum: Gaming Discussion

Source: http://www.computerandvideogames.com/422182/destiny-potentially-a-billion-dollar-franchise-says-activision-boss/

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"Destiny 'potentially a billion dollar franchise', says Activision boss" :: Login/Create an Account :: 106 comments

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HorizexPosted:

I doubt it if activision has involvement I'm sure people have finally caught on to how they just sell the same game yearly like guitar hero and call of duty same game with a different name/number on the case.

AppzePosted:

I didn't know this game will be this big

WageringPosted:

Could it be the new Halo?

S13ericPosted:

Wish I hadn't ever even heard of Destiny before I read this :o Now I want to buy it!


Do you live under a rock?

AyrPosted:

Boar All Halo fans will most likely be getting this, so I won't be surprised if it is up there with CoD and BF.


Nah, a lot of the bungie employees jumped ship to 343 when they heard halo was changing developer.

WishPosted:

I hadn't ever even heard of Destiny before I read this :o Now I want to buy it!

PathosPosted:

Isn't World of Warcraft a billion dollar franchise? Anyway, I can see this happening. It looks very, very good.

ODSTPosted:

I'm just hoping that Destiny doesn't become one of those games where you must constantly pay for content. I want a full game, not a partial.

BoarPosted:

All Halo fans will most likely be getting this, so I won't be surprised if it is up there with CoD and BF.

WubsPosted:

I wouldn't be surprised if it is.


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