Destiny 'potentially a billion dollar franchise', says Activision boss

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Bungie's first post-Halo game Destiny has the potential to become Activision's third billion dollar franchise.

That's according to Activision Publishing boss Eric Hirshberg, who says the persistent online shooter looks set to join Call of Duty and Skylanders as a billion dollar IP for the publisher.

"We strongly believe we are on pace to set the all-time pre-order record for a new IP," said an upbeat Hirshberg during an Activision Blizzard earnings call today.

"Based on what we've seen we believe that Destiny has the potential to become the third active billion dollar franchise in the Activision Publishing portfolio," he added.

Destiny is developer Bungie's first game since it parted ways with Microsoft and the Halo franchise it created, and partnered with Activision. Hirshberg, has said previously that the new shooter is "probably one of the biggest investments in a new IP that's ever been made in this industry".

The Destiny release date has been pencilled in for 'early 2014' on PS4, PS3, Xbox 360 and Xbox One.

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Source: http://www.computerandvideogames.com/422182/destiny-potentially-a-billion-dollar-franchise-says-activision-boss/

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"Destiny 'potentially a billion dollar franchise', says Activision boss" :: Login/Create an Account :: 106 comments

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generalhunterPosted:

Halo4
generalhunter Wonder if they MILK it and make it come out yearly like COD


I know Bungie wouldn't do something like that, plus they would probably need more time to work on their game, one year isn't enough.


Bungie is a big enough company and a year is enough to make a couple of maps and new guns just like they do with COD every year nothing new

ExoticWolfsPosted:

ZENU96 i dont doubt it, i can see this game being a billion dollar franchise, mabey even bigger than cod...


Maybe when they make a few of them, but I don't think it will be bigger than CoD on the first game. We will just have to wait and see though.

WinkPosted:

I hope this surpasses CoD. But we will see.

byLeonPosted:

this game looked amazing at E3 i will be getting it.

LesnarPosted:

Obviously a halo game

SIKSPosted:

i dont doubt it, i can see this game being a billion dollar franchise, mabey even bigger than cod...

Dr-JPosted:

If the games are good ill buy so there's my money

GeorgasmPosted:

Starks Isn't World of Warcraft a billion dollar franchise? Anyway, I can see this happening. It looks very, very good.


WoW is at an end, it's only a matter of time before it dies.

With Bungie at the helm, I doubt Destiny will follow a similar path.

HF1Posted:

Wagering Could it be the new Halo?


Potentially - We might see it as Halo Destiny!

Highly doubt it though ;/

AxePosted:

Halo games are usually pretty popular, but I don't know if it will be "Billion Dollar" popular.


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