Destiny 'potentially a billion dollar franchise', says Activision boss

4.5
Bungie's first post-Halo game Destiny has the potential to become Activision's third billion dollar franchise.

That's according to Activision Publishing boss Eric Hirshberg, who says the persistent online shooter looks set to join Call of Duty and Skylanders as a billion dollar IP for the publisher.

"We strongly believe we are on pace to set the all-time pre-order record for a new IP," said an upbeat Hirshberg during an Activision Blizzard earnings call today.

"Based on what we've seen we believe that Destiny has the potential to become the third active billion dollar franchise in the Activision Publishing portfolio," he added.

Destiny is developer Bungie's first game since it parted ways with Microsoft and the Halo franchise it created, and partnered with Activision. Hirshberg, has said previously that the new shooter is "probably one of the biggest investments in a new IP that's ever been made in this industry".

The Destiny release date has been pencilled in for 'early 2014' on PS4, PS3, Xbox 360 and Xbox One.

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Related Forum: Gaming Discussion

Source: http://www.computerandvideogames.com/422182/destiny-potentially-a-billion-dollar-franchise-says-activision-boss/

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"Destiny 'potentially a billion dollar franchise', says Activision boss" :: Login/Create an Account :: 106 comments

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EfficientPosted:

Im gonna defo try this when it comes out hopefully it comes to the 360 aswell!

LycanthropyPosted:

Not gonna play this

xxxvrEverPosted:

Game looks great can't wait for it!!

SwiftPosted:

Still upset that is not going to be on the PC.

gmlukensPosted:

Katsumi
Lesnar Obviously a halo game


What?

Bungie is finished with the Halo franchise and has been working on their new title called destiny


Possibly as popular though

IlIuminatiPosted:

ExoticWolfs
Sheeptacular I have really high hopes for this game


Same here! So far it looks great! I am looking forward to play it.


I know. Its been a while since I have played a bungie game

IlIuminatiPosted:

SgTMadkid96
generalhunter
Halo4
generalhunter Wonder if they MILK it and make it come out yearly like COD


I know Bungie wouldn't do something like that, plus they would probably need more time to work on their game, one year isn't enough.


Bungie is a big enough company and a year is enough to make a couple of maps and new guns just like they do with COD every year nothing new


A couple of maps and new guns isnt the same as a huge open world with much much more weapon combinations than cod. This game is not a game where you fight on a single map for ten minutes or so. They need to put time in to a massive world for endless hours of exploration and battles. People stop thinking this game is going to turn into cod! -_-


CoD devs get 2-3 years. But I think bungie needs 3-4 years

ExoticWolfsPosted:

Sheeptacular I have really high hopes for this game


Same here! So far it looks great! I am looking forward to play it.

SheeptacularPosted:

I have really high hopes for this game

Thadx54xCastlePosted:

go home boss your drunk


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