Activision: Call of Duty is Not a Dying Franchise

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Speaking to GameInformer, Activision's CEO of publishing Eric Hirshberg has said the Call of Duty franchise remains strong "long after all the sceptics thought it would start to falter".

In relation to the original Skylanders he commented that the game "was a big risk, we focused on it, we brought all the resources we needed to it, we brought the right creative talent in to make it great and it's paying off."

Hirshberg adds that Activision has "done the same thing over the years with Call of Duty, I would argue better than anyone. We've kept that going long after all the skeptics thought it would start to falter and yet it still gains momentum, it still gains in size and engagement."

He says "a lot of... resources and time and capital" is contributed to the series' development and Call of Duty developers are encouraged to do "a few things exceptionally well."

Referring to Bungie's Destiny, which is being published by Activision, he said:

"We're a company that makes a few bets and when we go we go big, I think that that focused strategy is something that really pays off because it's really hard to make compelling content of this nature that's this deep and this vast, and I like that everybody's focused on doing a few things exceptionally well and getting them right.

"Obviously it starts with creative talent with our development studios, they know how to make great games, but it involves a lot of good work by a lot of different people from a lot of different disciplines to make these things catch fire. Did we sit down and know ahead of time how successful they would all be? No, of course, sometimes it even exceeds your own expectations, but we had confidence they were all winning ideas."

While each Call of Duty has been the biggest game of the year for the last several releases, 2013 will likely be different given the massive success of Grand Theft Auto 5 which generated $1 billion in revenue in three days. Call of Duty: Black Ops was the previous record holder hitting that figure in 15 days.

Activision warned in August that pre-orders for Call of Duty: Ghosts "are well below" those of Black Ops 2. However, GameStop recently announced that Ghosts is "on-track" to be the year's most pre-ordered title. This is likely because the game is being reserved regularly alongside a next-gen console.

Posted:
Related Forum: Call of Duty Forum

Source: http://www.gameranx.com/updates/id/17610/article/activision-call-of-duty-still-growing-in-size-and-engagement/

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"Activision: Call of Duty is Not a Dying Franchise" :: Login/Create an Account :: 125 comments

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brendan64sharkPosted:

jesse157532 Umm yes it is, I'm tired of the same thing over and over again I'm not getting ghost unless someone gives it to me.


This game is going to be a big changing point in call of duty series.

SgtHatred42Posted:

pyroboy926
Third_Eye It's just a franchise no one gives much a sh*t for anymore


If no one gives a **** about it, why and how does it have more pre-orders than GTA 5?


You're dumb gta had a lot more pre orders than ghost does

Scared_of_WaterPosted:

pyroboy926
Third_Eye It's just a franchise no one gives much a sh*t for anymore


If no one gives a **** about it, why and how does it have more pre-orders than GTA 5?


GTA 5 on 360 had over 2,100,371 pre-orders in the US alone, Ghost only has 482,204.
Gta 5 on ps3 had over 1,421,835 pre-orders in the US, Ghost only has 243,861. Even if I was to count next gen pre-orders it would only add another 200,000 each but that will be unfair seeing GTA 5 it only current gen. If you have link to world wide pre-oreders let me know.
http://www.vgchartz.com/preorders/41532/USA/

SgtHatred42Posted:

Famous_Energy
XxNovaDragonXx In the end, CoD is the same thing over and over again. It will die out eventually. There's only so much they can do with the game now besides adding new guns and better graphics.


I can assure you, it won't die out anytime soon. They change so much every year.

Hahaha i hope you're trolling they don't change hardly anything
a few new guns and maps and they sell it as a whole new game with a crappy campaign

FamousPosted:

XxNovaDragonXx In the end, CoD is the same thing over and over again. It will die out eventually. There's only so much they can do with the game now besides adding new guns and better graphics.


I can assure you, it won't die out anytime soon. They change so much every year.

raefonPosted:

In my instance I have a pre-order on both my old 360 and new PS4 and Xbone (haven't chosen which way ill go yet) but Im also looking to compare how much better if at all the next gen looks.

Then I just return the game and if need be console.

I would assume im not the only one looking to do this and as such pre-orders would be inflated.

If anyone know of an instance that has the Xbox360 playing Ghost along side an Xbone I would love to see the link for the comparisons.

The only videos I have scene is the same MW3 compared with Ghost on the Xbone. How about comparing apples and apple.

AlmightyHelixPosted:

That quote is the funniest thing I've seen in a while.

jesse157532Posted:

Umm yes it is, I'm tired of the same thing over and over again I'm not getting ghost unless someone gives it to me.

LebronIs6Posted:

Everybody stop crying its just video games. A franchise is always going to have ups and downs. That is how they learn from their mistakes. You are living in the past (XxNovaDragoonXx), its just reality.

lordlustPosted:

Not as long as they're milking the franchise it's not. Hahaha stay classy Activision


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