Nintendo exec 'many people still don't know Wii U is a new console'

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Nintendo UK marketing director Shelly Pearce has said too many consumers are still not aware that Wii U is a new console.

In May, it emerged that Nintendo was sending messages to Wii owners via the WiiConnect24 service stressing that Wii U is a brand new console and "not just an upgrade".

And now Nintendo UK wants to drive that message home by rolling out a new marketing campaign, MCV reports. This will include booking in-store space at Tesco and sending a five page leaflet to 300,000 of the supermarket's customers who bought a Wii but haven't picked up another console.

Pearce said: "There was a big misconception at launch about what Wii U is. And one of the big messages is that this is a new console and a new controller. There are many people out there that don't know what this is."

"We haven't had the sales we wanted on Wii U hardware. We haven't had the software for most of this year. But we have some quite ambitious numbers, particularly with some of our biggest franchises coming.

"Our monthly tracking shows that Wii remains the No.1 console for brand awareness. This offers us a massive opportunity to convert Wii owners to Wii U."

Nintendo's most recent quarterly financial report showed that worldwide Wii U sales came in at just 160,000 in the three months between April and July.

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Related Forum: Gaming Discussion

Source: http://www.computerandvideogames.com/431265/nintendo-uk-exec-says-many-people-still-dont-know-wii-u-is-a-new-console/

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"Nintendo exec 'many people still don't know Wii U is a new console'" :: Login/Create an Account :: 57 comments

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LairPosted:

I don't know a single person that owns a wii u

DawPosted:

Yes but that doesn't change the fact that the console sucks.

MykhalPosted:

i knew it was a new console

Dr-PonyfilePosted:

-CP
iiExaMplezZz The Wii was a huge success because of what it was- a motion controlled console, which was new at its launch. Since then, Kinect and PS Move have come out, so Nintendo couldnt just make another Wii when they were designing a new console, so they decided to go for the design that the Wii U is now, which just didnt have a spot in the market.
Nothing Nintendo can do will change that, because the demand just isn't there for it.


Actually, not at all. EyeToy, for PS2, came out 3 years before the Wii.


I remember the games for the Eye Toy well I think Nintendo capitalized more on the motion controllers though as the console was built around it with the Fitness Sports etc, but now Nintendo are dieing off. I am not surprised that many people don't know that the WiiU is a console makes me laugh to be honest.

-CPPosted:

iiExaMplezZz The Wii was a huge success because of what it was- a motion controlled console, which was new at its launch. Since then, Kinect and PS Move have come out, so Nintendo couldnt just make another Wii when they were designing a new console, so they decided to go for the design that the Wii U is now, which just didnt have a spot in the market.
Nothing Nintendo can do will change that, because the demand just isnt there for it.


Actually, not at all. EyeToy, for PS2, came out 3 years before the Wii.

battl3field3491Posted:

If they make a good Zelda game , they will make money. What don't they understand about that?

Corn_DogPosted:

who doesn't know that? Do they think the Wii is newer?

SwiftPosted:

It may be new but it does not compare to the Xbox One and PS4.

neboPosted:

Mozilla-Firefox I don't know a single person that owns a wii u


My friend owns one, he says it's alright

CallMehTepPosted:

I liked the Wii and I'm waiting to buy the Wii U until there is more games developed for it.


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