Sony doesn’t understand why so many people are buying PS4s

4.4
Sony Worldwide Studios president Shuhei Yoshida recently admitted he's a "bit nervous" about the success of the PlayStation 4. The console has sold 10 million units and the current generation is trending stronger than last. Will it run out of core customers?

"You need to understand why your products are selling well so you can plan for the future, right? It defied the conventional thinking," Yoshida recently told Eurogamer. "Lots of people thought the dedicated game hardware might not be needed going forward, but still lots of people are very excited."

The rightful concern Yoshida brings up is that Sony will exhaust the core customer. That the number of consumers interested in playing video games is a finite number that the company will rapidly reach with the new console. The good news for Sony is its initial market research is showing it's obtaining lots of new customers who didn't own a PS3, with some who didn't own any last-gen hardware.



Posted:
Related Forum: PlayStation Forum

Source: http://www.joystiq.com/2014/08/20/mystery-of-ps4-success-and-fighting-to-understand-the-future/

Related Articles

Comments

"Sony doesn’t understand why so many people are buying PS4s" :: Login/Create an Account :: 76 comments

If you would like to post a comment please signin to your account or register for an account.

RWDPosted:

well my very first console was a playsation and have had them all right up to the ps3 i currently do not have the ps4 witch i probably will get

OrthoPosted:

Zips I've always been with Sony, but i still dont either understand that, i was expecting the XB1 and PS4 to be on par and sell the same.


Well MS messed up with the first e3 and made the price very high. There's hundreds of reasons why they aren't on the same sale par.

LuckyOtterPosted:

It's because it's cheaper. Most gamers contrary to what you see online don't care about the console. They look at the price tag.

OrthoPosted:

My god they can't shut up about their sales and success can they? I mean it's good and all but there's so manyyyyy articles on every little sale they get and them bragging about it.

ZipsPosted:

I've always been with Sony, but i still dont either understand that, i was expecting the XB1 and PS4 to be on par and sell the same.

CancerousPosted:

It's because it's the best console out right now.


Latest Downloads

Latest Tutorials