Activision exec says CoD Advanced Warfare can outsell Ghosts

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The CEO of Activision Publishing believes Call of Duty: Advanced Warfare can eventually outsell its predecessor Call of Duty: Ghosts.

Eric Hirshberg told GamesIndustry that although pre-orders for Advanced Warfare were reportedly lower than those of Ghosts, the newly released title is capable of outperforming last year's series entry in the long-term.

"We see purchase intent well above last year and we see engagement with the brand in social media channels all being markedly up, so I'm still optimistic," Hirshberg said.

A report from industry analysts last week claimed pre-orders for Call of Duty: Advanced Warfare were down significantly from those of Ghosts.

Cowen and Company wrote: "Advanced Warfare is now pacing almost 40 per cent behind last year's Ghosts (vs 50 per cent last week) and almost 70 per cent behind 2012's Black Ops 2 (vs 80 per cent last week)."

But Hirshberg suggested these figures were not necessarily completely accurate, since they often focus on a single retailer (in this case Amazon) and don't take into account other types of pre-orders, such as digital sales.

"Preorders are a good barometer for day one, but I don't think they reflect the overall demand for the product," Hirshberg said. "[They] don't represent what they used to because of the move to digital and all the ways people can buy the game."

Advanced Warfare was released today on Xbox One, PS4, Xbox 360, PS3 and PC. Early reviews of the game have been positive.



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Related Forum: Call of Duty Forum

Source: http://www.computerandvideogames.com/480216/activision-exec-says-cod-advanced-warfare-can-outsell-ghosts/

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"Activision exec says CoD Advanced Warfare can outsell Ghosts" :: Login/Create an Account :: 68 comments

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bsmPosted:

I enjoy AW, but this is a doubtful statistic.
People would have gotten ghosts, and given up on the franchise, had AW been released before ghosts, possibly different story.

Chevy-Posted:

I wouldnt doubt it ~ ! its a good game

SkittlePosted:

Most CoD games look worse in the trailers than they actually are. Even Bo2 looked too futuristic in my opinion but it turned out not to be

DomixinPosted:

It better outsell Ghosts, it definitely deserves it. AW is a ton of fun and the innovation was done very well. I know the game isn't groundbreaking in the video game world but it is for COD and Sledgehammer has done/is doing great things with it. I think more and more people will purchase it now that they see that it's a ton of fun. Really enjoying the game so far :)

NukaPosted:

GreatLogic
thejonodzn
GreatLogic Ghosts was terrible, a sponge bob game could outsell it.


I agree with you on that, I remember buying a spongebob game on ps2 when i was little, and it was a lot better than ghost. lol


Revenge of the flying dutchman? That was the game I would happily take over ghosts anyday.


Battle for Bikini Bottom was the best, never tried revenge of the flying dutchman, would you recommend?

gtapro151Posted:

well duh ghosts sucks. it wont outsellf bo2 thoguh

DPMPosted:

thejonodzn
GreatLogic Ghosts was terrible, a sponge bob game could outsell it.


I agree with you on that, I remember buying a spongebob game on ps2 when i was little, and it was a lot better than ghost. lol


Revenge of the flying dutchman? That was the game I would happily take over ghosts anyday.

JD-Posted:

Sage Really liking what Sledgehammer is doing with COD they did a really good job on AW


Ya they are but, I have to say I still like bo2 better.

SagePosted:

Really liking what Sledgehammer is doing with COD they did a really good job on AW

MissPosted:

Well obviously it eventually will in the long run, but not within a few days. That's what happens when the previous ones have been as terrible as they are.


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