Report: Call of Duty retail sales fall for third straight year

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Following yesterday's NPD report, Piper Jaffray analyst Michael Olson points out that retail sales for the Call of Duty series have declined by 27 percent year-over-year.

This is not isolated news, either. The Call of Duty series has posted slumping sales in each of the past three years. While Activision's military shooters manage to sell well compared to other games the franchise is unable to reach the heights it once saw. Call of Duty: Advanced Warfare currently tops the NPD sales chart, but as Games Industry notes, this entry attracted less than half the first month sales of 2011's Call of Duty: Modern Warfare 3.

Earlier this year, analysts at Cowen And Company pointed out that alongside declining sales, the Call of Duty games are also attracting declining pre-orders, with Call of Duty: Advanced Warfare drawing nearly 40 percent fewer retail pre-purchases than its predecessor.

Activision claims that Call of Duty: Advanced Warfare is the highest selling digital launch in console history but Olson does not believe that digital sales (which these analysts are not privy to) can entirely soften the blow of the retail sales slide. "NPD data does not include digital copies or international sales, which, if included, would lessen the year-over-year decline, but we believe this data suggests potential for Q4 revenue upside is now very low," Olson stated.



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Related Forum: Call of Duty Forum

Source: http://www.joystiq.com/2014/12/12/report-call-of-duty-retail-sales-fall-for-third-straight-year/

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"Report: Call of Duty retail sales fall for third straight year" :: Login/Create an Account :: 98 comments

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TitanFallPosted:

OFC sales will fall.... the game has been selling #1 for years it has peaked now it will obviously fall. This doesn't mean the games are getting shit, the game has been out for such a long time people will get "bored" being bored doesn't mean the game is shit.

-RagnarokPosted:

Mansory Exactly! The game gets worse every year in my opinion so what else do they expect but declining sales?!

-JJ Not a surprise, this has been down sloping for the past few games and I don't see it stopping to be honest.


I completely agree with you the only way I see them coming back is if they do Microsoft did with Halo and start doing anniversary releases of the better games, particularly the Modern Warfare series.

Mansory Exactly! The game gets worse every year in my opinion so what else do they expect but declining sales?!

-JJ Not a surprise, this has been down sloping for the past few games and I don't see it stopping to be honest.


I completely agree with both of you, the only way I see them coming back in sales is if they Do what Microsoft did with Halo and start making anniversary releases, starting with the Modern Warfare series. That's my opinion at least.

BBOYRICAN25Posted:

They need to bring back the modern series.. That simple. All this futuristic stuff is not good to me at all... The last ones i liked were probably BO1 and MW3

CartierPosted:

Exactly! The game gets worse every year in my opinion so what else do they expect but declining sales?!

-JJ Not a surprise, this has been down sloping for the past few games and I don't see it stopping to be honest.

JoshPosted:

Not a surprise, this has been down sloping for the past few games and I don't see it stopping to be honest.

XboxPosted:

Ahh come on, I mean there still selling alot. And after being at the top for like 10 Years I guess it is time to start falling but there still killing it to me. I love CoD.

The-ProfessorPosted:

I'm actually surprised.. I thought a lot of people buy the new game.. and with Christmas coming and people haven't gotten the game yet. just wow,

AcroPosted:

wow i'm surprised because I actually went and bought the game.

TendPosted:

They need to stick to the modern warfare style of call of duty. Mw3 was the last enjoyable call of duty for me.

OPPosted:

meh this game has been dying for a long time.


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