Destiny to cost Activision 500 million

4.6
It is being reported that Bungie's next sci-fi epic is going to run the publisher, Activision Blizzard, upward of 500 million USD between both development and marketing expenses. The sum was revealed this week by Activision Blizzard CEO Bobby Kotick while he attended the Milken conference in Los Angeles. It appears that the publisher is betting big given Bungie's last series spawned a entire pop culture entity that is still thriving after they set it out to pasture in late 2012. Destiny is expected to launch on September 9th on the PS3, PS4, Xbox 360, and Xbox One.

If you're making a $500 million bet you can't take that chance with someone else's IP.

The stakes for us are getting bigger.
Bobby Kotick


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"Destiny to cost Activision 500 million" :: Login/Create an Account :: 42 comments

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CxnPosted:

thats alot of money wishing i hd money like that to invest in

leiPosted:

Danimals they are putting 500 million into a game? thats crazy.


a lot of the time people spend more than 500 million on a game. But I agree it sure is a lot of money!

DanimalsPosted:

they are putting 500 million into a game? thats crazy.

JoeIPosted:

The game best be worth it then! If their putting this much into it!

SolvePosted:

This only makes me more excited.

element-flip-zPosted:

I'm getting this game for both PS4 and Xbox One, I'm really looking forward to it.

YukiPosted:

Looks like there putting a lot into this game, I hope it does really well!

So Hyped!!

L33t-Ninja-MuchPosted:

Kixa
AMF Thats alot of money, better be worth it.


I think it would be maby they mite pass GtAV records


that would be pretty awesome lol

KixaPosted:

AMF Thats alot of money, better be worth it.


I think it would be maby they mite pass GtAV records

tjh96213Posted:

Thats alot of money, better be worth it.


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