It is being reported that Bungie's next sci-fi epic is going to run the publisher, Activision Blizzard, upward of 500 million USD between both development and marketing expenses. The sum was revealed this week by Activision Blizzard CEO Bobby Kotick while he attended the Milken conference in Los Angeles. It appears that the publisher is betting big given Bungie's last series spawned a entire pop culture entity that is still thriving after they set it out to pasture in late 2012. Destiny is expected to launch on September 9th on the PS3, PS4, Xbox 360, and Xbox One.

If you're making a $500 million bet you can't take that chance with someone else's IP.

The stakes for us are getting bigger.
Bobby Kotick

Posted: May 06, 2014 8:39 pm
Related Forum: PlayStation Forum