Destiny to cost Activision 500 million

4.6

It is being reported that Bungie's next sci-fi epic is going to run the publisher, Activision Blizzard, upward of 500 million USD between both development and marketing expenses. The sum was revealed this week by Activision Blizzard CEO Bobby Kotick while he attended the Milken conference in Los Angeles. It appears that the publisher is betting big given Bungie's last series spawned a entire pop culture entity that is still thriving after they set it out to pasture in late 2012. Destiny is expected to launch on September 9th on the PS3, PS4, Xbox 360, and Xbox One.

If you're making a $500 million bet you can't take that chance with someone else's IP.

The stakes for us are getting bigger.
Bobby Kotick

Posted: May 06, 2014 7:39 pm
Related Forum: PlayStation Forum

Comments

gtapro151Posted: Thu. May 08, 2014

i mean it looks good but not that good lol i will not be buying the special edition or anything ill pick it up used for like 50 bucks a cupple weeks later

SIKSPosted: Wed. May 07, 2014

This game should be good since they have a huge budget of making it.

L33t-Ninja-MuchPosted: Wed. May 07, 2014

this game better be frikkin awesome

LostPosted: Wed. May 07, 2014

That's one big chunk of change. Should be an outstanding game to play.

MaggardoPosted: Wed. May 07, 2014

500 million dollars is a lot. But I can see them making there money back, especially with Destiny. Destiny is going to be an awesome game.

ZipsPosted: Wed. May 07, 2014

They will defo make this money back. You have to spend money to make money in this industry.

Flat_Earth_SocietyPosted: Wed. May 07, 2014

500 million, now that's bizarre.
But I can see them making the money back from sales.

MissPosted: Wed. May 07, 2014

Carbonite 500 Million? They are most likely not gonna make much profit then

You're crazy if you don't think so. Easily see them quadrupling that.

-yoghurtPosted: Wed. May 07, 2014

holy hell 500 million insanity