Destiny to cost Activision 500 million

4.6
It is being reported that Bungie's next sci-fi epic is going to run the publisher, Activision Blizzard, upward of 500 million USD between both development and marketing expenses. The sum was revealed this week by Activision Blizzard CEO Bobby Kotick while he attended the Milken conference in Los Angeles. It appears that the publisher is betting big given Bungie's last series spawned a entire pop culture entity that is still thriving after they set it out to pasture in late 2012. Destiny is expected to launch on September 9th on the PS3, PS4, Xbox 360, and Xbox One.

If you're making a $500 million bet you can't take that chance with someone else's IP.

The stakes for us are getting bigger.
Bobby Kotick


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"Destiny to cost Activision 500 million" :: Login/Create an Account :: 42 comments

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aundeadrockstarPosted:

jxremiah Eh, it's gonna blow. LOL
They're gonna go bankrupt.
And stuff.


*cough* COD fan boy *cough*

I'm sure they will make it back. It is Bungie after all.

FamousPosted:

I don't think this game will make that much money.

GaryPosted:

Destiny is going to be a great game and im sure it will make well over $500 million is revenue, man that is a really big number.

Evo8Posted:

jxremiah Eh, it's gonna blow. LOL
They're gonna go bankrupt.
And stuff.


Bungie never fails a game, best developer hands down.

GossipPosted:

It will probably profit seeing how its so "big".

nblzPosted:

This game has so much hype, everyone and there dog will be getting it. Smart move by Activision investing in bungie. They actually know how make a decent game unlike 343!

KixaPosted:

jxremiah Eh, it's gonna blow. LOL
They're gonna go bankrupt.
And stuff.
No there not do you know how many people is going to get this game? tons

TomPosted:

Kixa when the game comes out there gunna make 10x more then that.


Yea probably! Thats what I was thinking

SmurfsPosted:

Wow, I had no idea it costs nearly that much to make a game, but they're probably gonna make a huge profit from it.

JRMHPosted:

Eh, it's gonna blow. LOL
They're gonna go bankrupt.
And stuff.